experience
i have 13+ years of experience working for corporations and start-ups with a focus on advertising sales, creative marketing, and project management. I am an expert relationship builder, self-starter, community engager, business developer, planner, and organizer. I took time to begin building my experiences within international development and currently the Business Development Director at Mentor Creative Group.
Current
Mentor Creative Group, Seattle, WA (www.mentorcg.com)
November, 2018 - Present
Business Development Director
Establishing partnerships across the U.S. and locally in Seattle along with managing current accounts. Mentor’s mission is to help visionaries make an impact on the world by bringing dreams to life by producing best-in-class digital experiences
Design and technology consultant specializing in digital e-commerce with a proven track record of driving business growth for impact driven partners such as MiiR, IGN, SanMar, Swiss Water, Washington Maritime Blue, and Allmade.
Proactively engage with executive decision-makers and stakeholders to set long-term strategies, ensuring alignment with business goals and fostering long-term partnerships
Since FY 2019, executed an overall increase of hourly rates by 30%, driving additional revenue and enhancing profitability
FY 2019: Achieved 120%+ of sales goals, driving significant growth through new business accounts
FY 2020 & FY 2021: Maintained high performance by reaching 100% of sales targets, adapting strategies to meet changing market needs and in FY 2021 signed the largest contract in company history at the time
FY 2022 & FY 2023: Focused on client retention, maintaining 80% of accounts and ensuring strong, ongoing relationships.
FY 2024: Returned to growth momentum, achieving 120%+ of sales goals through strategic planning and customer-centric approaches
Lead cross-functional teams in the development and execution of campaign strategies, driving alignment between marketing, product, and UX/UI teams to achieve partner goals
Leverage analytics to inform and optimize programmatic strategies, making data-backed decisions to improve campaign performance and deliver measurable ROI
Attain and oversee resources as needed in order to build the most experienced team for the project
Manage project roadmap, milestones, and tracking for delivery utilizing agile methodology in order to allow for flexible
decision-making with a controlled framework
Social & Environmental Impact Experience
Refugee Artisan Initiative, Seattle, WA
January, 2019 - Present
Board Chair
Currently on the board of Refugee Artisan Initiative. A non-profit that creates sustainable jobs for refugee and immigrant women. I am helping the organization with marketing and business development in order to grow their mission and connect with members of the community
Meso Goods, Guatemala City, Guatemala
October, 2017- throughout 2018
Brand Ambassador (pro bono, introduced through Moving Worlds)
Lived in Guatemala City in the fall of 2017 building U.S. brand awareness for Meso Goods, a Guatemalan artisan produced company that is creating socially designed products with a positive impact
Developed 2018 media plan while based in the U.S. focused on content marketing, packaging, PR and target influencers
2018: Helped increase U.S. traffic to www.mesogoods.com
Focused on overall organizational development while optimizing mesogoods.com including product, pricing, platform and impact story
Represented Meso at the NYNOW tradeshow, Handmade Global Design Section Feb 3rd- 6th, 2018
Blue Ventures, Atauro Island, East Timor
August, 2017 – September, 2017
Marine Conservation and Community Development Volunteer
Provided research on marine life and potential eco-tourism opportunities with a focus on the growth of Atauro Island communities
Work History
Time Inc., New York, NY
June, 2016 – July, 2017
Digital Account Director
Developed innovative cross platform programs through Time’s iconic brand portfolio (Time, Sports Illustrated, InStyle, People, EW, Fortune, Travel & Leisure, and Food & Wine) across Technology and Telecommunication categories with a focus on digital, programmatic, video and content growth
Generated over $1M new digital business accounts under Time’s new sales structure; inclusive of Sprint B2B, TracFone, Huawei and Congnizant B2B
·Cross collaborated daily with multiple members from Time’s internal departments including edit, sales planners, marketing, creative and ad operations
Proactively created custom solutions and content strategies with Time’s brand portfolio that aligned with client objectives and KPIs
Built strong relationships within advertising community while planning weekly entertaining events and constantly identifying new opportunities
Expanded company wide AR/VR awareness across client portfolio
140 Proof, Inc., New York, NY
May, 2014 – May, 2016
Sales Director
Specialized in selling and marketing 140 Proof’s patented ad targeting technology, The Blended Interest Graph, within apps while developing custom personas that target the brands specific audience based on social data
2016: Sold company’s first programmatic program (Google Play client) and managed integration of 140 Proof’s patented targeting technology into programmatic platforms that eventually led to 140 Proof being acquired by programmatic bidding company, AcuityAds
2015: Reached 100% of $1.9M sales goal
2014: Grew New York Metro territory by 50% to reach $1.8M; managed largest account at 140 Proof, IBM
Cultivated strong client relationships across multiple categories
·Worked closely with clients to define their KPIs, creative executions and optimize campaigns in order to generate top performance
News America Marketing, a Division of News Corp, New York, NY
July, 2012 - April, 2014
Account Director, Core Sales (promoted from Account Associate)
Responsible for consultatively selling News America’s entire portfolio of digital, retail and home delivered media to top Fortune 500 companies (Gillette, Danone, Keurig Green Mountain Coffee Roasters, Seventh Generation, Stonyfield, Ben & Jerry’s, Tom’s of Maine, Lindt Chocolate)
FY 2014 (July - June fiscal): Achieved 96% of $16.4M sales quota
FY 2013: Exceeded sales quota of $14.5M by over 25%
Trained and managed direct reports successfully throughout the sales development program while traveling weekly
Utilized research resources including IRI data in order to recommend programs across multiple channels while developing pricing models and measure success through ROI analysis
Built proposals based on manufacturer’s objectives including brand packaging, partnerships, new product launches, innovative changes, distribution issues while consulting with multiple contacts daily including brand manager and advertising agencies
Account Associate, Core Sales (promoted from Account Coordinator)
March, 2011 .- July 2012
Generated $500,000 of new business opportunities (Blink Gyms, Yasso Frozen Yogurt bars)
Account Coordinator, Digital Sales .
October, 2009 - February, 2011
Managed and processed all US & Canada digital programs for Smartsource.com across multiple CPG clients
Education:
Indiana University, Bloomington, IN
August, 2005 – May, 2009
Bachelor of Arts in Journalism: Concentration in Advertising; Minor: Marketing (Kelley School of Business)
Certifications:
University of Pennsylvania
January, 2020 - August, 2020
Executive Program, Social Impact Strategy
Community Service: Back on My Feet Team Leader: Metro New York Chapter (empowering homeless through running), Acumen Fund Member: New York
Skills: Microsoft Application (i.e. Excel, Word, PowerPoint), iMovie, Keynote, Salesforce
Interests: Traveling, jewelry making, global artisan goods, skiing and running